SEO Campaign
Management Services
Our expert team provides fully managed SEO services to help your campaigns achieve massive results. The comprehensive SEO services at our agency are designed to give you complete support throughout SEO consultation, implementation, and reporting.
What You Can Expect From the SEO Game Plan
About 93% of buying decisions begin with an online search. This means that no matter what industry you’re in, from pet food to aerospace, potential customers are searching for keywords related to your business.
If you aren’t appearing in these searches, your business is as good as invisible. You need professional keyword research services to put your company website on the first page of results. At Sure Oak, we do a 360-degree SEO keywords analysis, including:
Relevancy
Keywords aren’t all created equal. Going after relevant keywords will make sure your website is appearing in the searches your potential customers make every day.
Search Intent
Getting at the user intent behind the keyword is as important as the word itself. Our keyword research agency will find keywords at all levels of the funnel and focus on the terms that will boost conversions.
Audience Targeting
If you want to expand your reach to potential new customers, you’ll need to know what they’re searching for. We’ll help you define your audience and research which keywords to go after.
Advantage
Keywords aren’t all created equal. Going after relevant keywords will make sure your website is appearing in the searches your potential customers make every day.
Our Keyword Research Services Process
At Sure Oak, our search engine optimization is based on extensive keyword research and our proprietary analytical processes prior to starting any SEO campaign. It is the solid bedrock we build upon to achieve optimal results for our clients. Our method has been battle-tested and proven to get massive results.
Client Input
Before we begin our keyword research for SEO, we want to hear from you. You understand your business better than anyone. We need those insights to guide our approach. This is the time to talk to us about what you’re doing well, where you’d like to improve, and who your target market is.
Goal Alignment
Once you partner with Sure Oak, your business goals become our goals. We’ll connect with your team over strategy calls to ensure we’re aligned on the main goals you need to achieve through keyword research services and SEO strategy.
Audience and User-Intent Research
In addition to keyword research, we’ll analyze the people who are searching for these terms and the search intent behind the keywords. Understanding who your customers are and why they’re using certain keywords will inform our keyword strategy. We will pinpoint how to surface your business’s site exactly where your customers are looking.
Keyword Strategy Development
An effective keyword strategy encompasses all aspects of keyword research services. It combines your business goals, the keywords we’ve collected, search intent, keyword mapping, competitor gap analysis, and all the other factors we’ve identified along the way. Here is where we’ll work our magic to create a personalized strategy for your business that will produce incredible results.
SERP Analysis
Our team will analyze the search engine results pages (SERPs) for strategically chosen keywords. We’ll take a deep dive into the pages that are ranking. Analyzing their content, keyword usage, technical SEO and other ranking factors will give us valuable insights on what strategies will help you rise in the search results.
Keyword Identification and Collection
Strategic keywords are the cornerstones of an SEO keyword strategy. Our analysts will compile anywhere from 1,000 to 6,00 keywords, depending on your niche. We collect keywords from 8-12 different sources, including: Your competitors 3rd party data tools Your own data in Google Search Console & Google Analytics Search engine results page (SERP) landscape Your industry’s data Suggestions and recommendations from Google Validation with our own ideas
Keyword Grouping (Clustering)
Once we have a full list of keywords, the real work begins. Our keyword experts will categorize keywords into separate and targeted groups. This is the most intensive and time-consuming stage of our process. We use our expertise to find you a combination of the right keywords. Here we’ll find every opportunity to target your needs, your goals, and your bottom line. Keyword grouping sets the foundation of an optimal, ongoing content strategy. The strategy we craft will guide your on-site SEO (content and optimizations) and off-site SEO (link building).
Striking Distance Keyword Analysis
Striking distance keywords are terms that you’re ranking for on the second or third page of Google. Your business is within striking distance of ranking on the first page. We will analyze the striking distance keywords to determine if they’re strategically relevant to your business. If they are, our keyword research company will create a tailored SEO keyword plan to get your business on page one.
Competitor Gap Analysis
A competitor gap analysis is one of our most valuable SEO keyword research services. We’ll analyze some of your major competitors to see what they’re ranking for that you are not. This identifies opportunities for your business to bring in more customers. If you aren’t appearing in these searches, potential customers will only have a choice of your competitors.
Keyword Mapping
After analyzing the keywords, we’ll use keyword mapping to determine which pages should correlate with which keywords. This creates a logical structure for your website, simplifies internal linking and anchor text, and makes it easier to track performance. Plus, targeting specific keywords on specific pages will help you achieve your ranking goals faster.
Content Brief Development
We create content briefs for refreshing existing content and creating new content. These briefs will give your team specific keywords to focus on, recommended titles and headers, and recommended content to create in order to fill content gaps.
Keywords for Every Business Goal
At Sure Oak, our search engine optimization is based on extensive keyword research and our proprietary analytical processes prior to starting any SEO campaign. It is the solid bedrock we build upon to achieve optimal results for our clients. Our method has been battle-tested and proven to get massive results.
High-Intent, Conversion-Focused Keywords
Understanding search intent is a key part of keyword research. We analyze thousands of terms that people are searching for in your industry and determine what keywords they use when they’re ready to convert. By targeting these high-intent, conversion-focused keywords, we’ll drive prospects to your website when they’re ready to make a purchase.Once the technical audit is complete, we’ll be able to zero in on top optimization priorities for your site. You’ll receive a technical web audit and a roadmap that lays out which issues we recommend fixing first.
Long-Tail, Less Competitive Keywords
Long-tail keywords are search terms that are longer and more specific. These terms are less competitive than short, head terms. It can be incredibly difficult to rank on the first page for head terms, especially if your website is new or needs to improve domain authority. Going after several long-tail keywords first is a faster, more effective strategy to drive traffic, improve site visibility and increase conversions. Studies show that long-tail keywords make up 70% of Google searches. Our SEO keywords analysis will uncover hidden opportunities that your competitors haven’t found yet.
High-Traffic Keywords
High-traffic keywords have the potential to bring thousands of visits to your website. Targeting the right high-traffic keywords is part of a well-rounded SEO keyword strategy. We’ll analyze the search habits of prospects in your industry and zero in on the high-traffic terms that are the right fit for your business goals.
Local and Regional Keywords
Four out of five consumers use a search engine to find businesses near them. We’ll analyze the search volume for keywords in your region. By understanding what local prospects are searching for, we’ll create an SEO plan to increase your visibility in your community. People are searching for local products. If your business appears in those search results, you’ll develop local awareness and brand loyalty.
What Do We Do with Your Keywords?
Our keyword research services go beyond creating a list of relevant keywords for your business. We’ll use the keyword data to create an actionable SEO plan to set your business up for long-term growth. Our keyword research agency will help you:
Update Existing Services and Product Content
We’ll help you update the content on your site with targeted keywords. Long-tail keywords and other high-conversion keywords should be added to your services and product content to capture prospects when they’re ready to convert.
Improve Older Editorial/Blog Articles
We’ll refresh older blog posts and articles on your website with your updated keyword strategy. This will breathe new life into underperforming posts.
Develop New Content
Our keyword service agency will create a content strategy and make content recommendations for your business. Depending on your business needs, we can hand off content briefs to your in-house marketing team or write new content for you.
Expand the Architecture of Your Website
SEO keyword research and analysis will help us find content gaps on your website. We’ll work with you to expand your website in order to meet the search needs of potential customers. Our recommendations will be tailored to your industry and the customer search data.
Why Use a Keyword Research Agency When You Can Use Keyword Research Software?
While keyword research software can provide a list of recommended keywords, its other abilities are limited. As a keyword services agency, we bring years of experience helping businesses in a variety of industries improve their search rankings and website traffic.
Agencies provide keyword research services that go deeper than a list of high-volume terms. The human touch means that we can understand why your prospects are searching for specific terms, uncover hidden opportunities that can increase your search visibility, and analyze your competitors to turn gaps into opportunities for your business. Plus, keyword services agencies provide ongoing support for your company as the search landscape and your business needs change.
SEO keyword research services are investments, whether you use keyword research software or an agency. An agency will get you the most out of your investment and help your business achieve long-term growth.
We're Experts
We’ve refined our strategies by working with hundreds of clients over the years. Our skills are sharp and our formula is proven to achieve massive organic growth and revenue. We have a plan for every problem and every industry.
We're Experts
We’ve refined our strategies by working with hundreds of clients over the years. Our skills are sharp and our formula is proven to achieve massive organic growth and revenue. We have a plan for every problem and every industry.
We're Experts
We’ve refined our strategies by working with hundreds of clients over the years. Our skills are sharp and our formula is proven to achieve massive organic growth and revenue. We have a plan for every problem and every industry.
We're Experts
We’ve refined our strategies by working with hundreds of clients over the years. Our skills are sharp and our formula is proven to achieve massive organic growth and revenue. We have a plan for every problem and every industry.
We're Experts
We’ve refined our strategies by working with hundreds of clients over the years. Our skills are sharp and our formula is proven to achieve massive organic growth and revenue. We have a plan for every problem and every industry.
We're Experts
We’ve refined our strategies by working with hundreds of clients over the years. Our skills are sharp and our formula is proven to achieve massive organic growth and revenue. We have a plan for every problem and every industry.
Keyword Research Services FAQs
A managed SEO campaign is exactly what it sounds like. Your SEO strategy is managed by an SEO agency or in-house SEO experts. SEO management services include keyword research, content strategy, on-page optimization, analytics, and other services needed to run and track a successful SEO strategy.
At Sure Oak, we handle the responsibilities of managing your company’s SEO in order to increase keyword rankings, organic traffic, and conversions. We’re known across the country for our incredible results and we’ll be the last SEO agency you’ll ever need.
We look at several different metrics in order to measure the success of SEO campaigns. Our monthly reports will include detailed snapshots of how your campaigns are performing. Some of the key SEO metrics we’ll show you include:
- Keyword rankings — We’ll track each page of your website to see which targeted keywords they’re ranking for. This helps us assess how well on-page optimizations are performing and what needs to be tweaked.
- Organic traffic — Along with keyword rankings, your organic traffic tells us how well your SEO campaign is performing. Our goal is to drive as much organic traffic to your site as possible.
- Conversion rate — Your conversion rate shows us how many visitors to your website are performing the action you can them to take, like making a purchase or filling out a form.
- Bounce rate — The bounce rate tells us how many users leave your website right after arriving on your page. A low bounce rate is better, and a high bounce rate might mean that we aren’t targeting the right mix of keywords
At Sure Oak, we handle the responsibilities of managing your company’s SEO in order to increase keyword rankings, organic traffic, and conversions. We’re known across the country for our incredible results and we’ll be the last SEO agency you’ll ever need.
The cost of a fully managed SEO campaign will vary depending on your goals, timeline, size of your website, services needed, and other factors. If you want to learn more about SEO campaign pricing or have questions about our services, reach out to our team.
Sure Oak is a full service digital SEO agency. In addition to SEO campaign management, our experts can provide complete digital marketing services to support any of your business needs. Our SEO and digital marketing services include:
- Link building
- Content marketing
- Conversion rate optimization (CRO)
- Digital PR and online reputation management
- Paid search and pay-per-click advertising (PPC)
- Website design and development
You can take a look at our complete list of our SEO and digital marketing services or contact us to learn more about how we can help.