Ecommerce SEO Services
Market your small business like the big guys. Our small business SEO services will take your company to the next level by generating new leads while lowering your cost of acquisition.
We’re a Result-Driven SEO Agency for Small Business
Establishing a strong SEO presence as a small business can be a huge challenge. You need experts in your corner if you’re going to compete against the household names in your industry. Sure Oak will be the last SEO agency you’ll ever need. Our small business SEO services are unmatched, and our proprietary approach is the secret sauce that will help you outrank the competition.
What You Can Expect From the SEO Game Plan
Your SEO Game Plan will be a robust, detailed analysis and clear blueprint of your SEO strategy. We believe that taking a holistic approach to SEO is the best way to optimize your website — and drive results. Our SEO analysis paints a complete picture of your website’s health. Understanding all the ins and outs of your site’s performance gives us a competitive edge over major search competitors. When we hand you your SEO Game Plan, you’ll get a year-long plan for rocketing your website up the SERPs.
Here’s what you can expect from your Sure Oak SEO Game Plan:
On-Page SEO Audits
There are so many different ranking factors that go into on-page optimization. When you choose our team, we’ll start with an on-page SEO audit of everything on your website that affects your performance. Our experts will analyze your content, website architecture, internal linking, meta descriptions, URLs, page speed, and other factors on our on-page SEO checklist. Once we know exactly what your business needs, we’ll create a strategy that is specifically tailored to your business goals whether they’re increasing organic traffic, bringing in more leads, boosting conversions, or all of the above. Once the technical audit is complete, we’ll be able to zero in on top optimization priorities for your site. You’ll receive a technical web audit and a roadmap that lays out which issues we recommend fixing first.
Content Optimization
Keyword research is the bedrock of a successful SEO strategy, and it’s impossible to build an effective content strategy without it. Through our in-depth, proprietary keyword research process, our SEO experts uncover the keywords that will have the most impact on your organic traffic and conversions. Once the technical audit is complete, we’ll be able to zero in on top optimization priorities for your site. You’ll receive a technical web audit and a roadmap that lays out which issues we recommend fixing first.
Technical SEO Elements
Backlinks are one of the top ranking factors for how well your website ranks. Quality links show Google and other search engines that your website is authoritative, trustworthy, and relevant. But links that come from spammy sites, like link farms or low quality websites, can ding your rankings. Our SEO analysis includes a detailed backlink audit. If we find any links that are hurting your website’s trustworthiness, we’ll put it on a disavow list. By removing these bad links, you’ll improve your website’s reputation and rankings. Once the technical audit is complete, we’ll be able to zero in on top optimization priorities for your site. You’ll receive a technical web audit and a roadmap that lays out which issues we recommend fixing first.
Technical SEO Elements
Backlinks are one of the top ranking factors for how well your website ranks. Quality links show Google and other search engines that your website is authoritative, trustworthy, and relevant. But links that come from spammy sites, like link farms or low quality websites, can ding your rankings. Our SEO analysis includes a detailed backlink audit. If we find any links that are hurting your website’s trustworthiness, we’ll put it on a disavow list. By removing these bad links, you’ll improve your website’s reputation and rankings. Once the technical audit is complete, we’ll be able to zero in on top optimization priorities for your site. You’ll receive a technical web audit and a roadmap that lays out which issues we recommend fixing first.
On-Page SEO Audits
There are so many different ranking factors that go into on-page optimization. When you choose our team, we’ll start with an on-page SEO audit of everything on your website that affects your performance. Our experts will analyze your content, website architecture, internal linking, meta descriptions, URLs, page speed, and other factors on our on-page SEO checklist. Once we know exactly what your business needs, we’ll create a strategy that is specifically tailored to your business goals whether they’re increasing organic traffic, bringing in more leads, boosting conversions, or all of the above. Once the technical audit is complete, we’ll be able to zero in on top optimization priorities for your site. You’ll receive a technical web audit and a roadmap that lays out which issues we recommend fixing first.
Why are scholarship links a worthwhile investment?
There are a number of factors that make scholarship campaigns a great investment:
Backlinks from high DA .EDU websites will boost your website’s authority
Backlinks stay active for long periods of time
Local SEO
Increase your Trust Flow by earning links from reputable, trustworthy universities
Giving back to the community and good PR
Page Speed & Web Core Vitals
What are scholarship links?
Let’s break these down a bit and then look at how to get .EDU backlinks:
Backlinks from high DA .EDU sites
As mentioned before, backlinks from high DA, authoritative .EDU sites will increase your website’s authority to Google. Even a handful of links from .EDU sites will boost your domain authority, your domain rating, and your Trust Flow.
Backlinks stay active for long periods of time
With general link building, it can be disheartening to spend valuable time and resources to write content for sites and do outreach, only to later find out that the links were removed and you’ve lost their link equity.
With .EDU scholarship link building, by renewing your scholarship every year (a $1000 scholarship to one recipient, for example), you can keep these .EDU links continuously into the future.
We should point out that doing it right is of critical importance. Some schools will remove their pages listing scholarships. Our experience with speaking to financial aid departments shows us that there are bogus scholarships out there which have led them to remove their pages. The fact that schools really scrutinize scholarships is why it’s so important to have a strong scholarship page and campaign that demonstrates that you are offering a legitimate, real scholarship. When schools can see you are genuine, they will be much more likely to post your link on their website.
Because you are running a scholarship campaign for an extended period of time, 90% of your backlinks will stay active for the period the campaign is running. Six months is a great start to see how your business benefits from this sort of investment. When you see the improvement in rankings for your site, you will probably want to renew your scholarship every year. Schools are more than happy to re-add your backlink or update the one they have for your next scholarship. You can earn backlinks from new schools too because they can see you have already awarded a scholarship and are providing a genuine scholarship. It’s important to announce the last year’s winner properly as well.
Increase your Trust Flow
Your Trust Flow is determined by the trustworthiness of the other websites that are linking back to you. Backlinks from universities (.EDU’s) are the most authoritative and trusted websites on the web because they are “seed sites”. What is a “seed site”? It’s where Google starts it’s algorithm from.
Google knows that a link from whitehouse.gov or harvard.edu has the highest trust. This is where they start their evaluation of trustworthiness when they crawl the web. Since these sites won’t be linking out to spammy or shady websites, Google gives a very high degree of trust to the websites that seed sites like universities link to. And the fewer degrees of separation you are from a seed site, the more Google will trust you. And the more Google trusts you, the higher you rank in search engine results and the more traffic you get.
When you earn backlinks from universities, you are linked to directly from a seed site. Colleges and universities link directly to your website, which tells Google’s algorithm that you are a trusted website.
Local SEO
Your local SEO is going to see improvement. A solid SEO company running your campaign will know how to sell your scholarship to schools that are in the same state as you. Links to these schools in close locations will help you rank higher locally when people are looking for a business like yours in their area. (As a bonus, local governments will also post scholarships that benefit their local community and .gov links are also a hit with Google).
To note: if localized marketing is a priority for your business, Sure Oak offers additional, specialized local SEO services.
Giving back to the community
You may be running a scholarship as an SEO tactic to boost your organic traffic, but you are also awarding a student a sizable award that will help support their education. You will read incredible essays from students. Helping someone invest in their future is a really humbling experience, and people viewing your site and seeing that you are supporting education will improve your brand’s reputation.
To note: if localized marketing is a priority for your business, Sure Oak offers additional, specialized local SEO services.
Should you buy .EDU backlinks?
No! Do not buy .EDU backlinks. Buying links is against Google’s guidelines.
Even if you wanted to buy .EDU links, schools are not “selling” links. They are simply linking out to genuine scholarship opportunities to help their students pay for their education. You are already investing in the scholarship award itself, and that is enough.
If you are investing in something that allows you to “buy .EDU links”, it is the fact that you have to create and offer a scholarship. You have to find schools that would want to link back to it. You have to do outreach, make phone calls, find the right contacts, send emails, and follow up with those emails in order to get those backlinks from universities.
To note: if localized marketing is a priority for your business, Sure Oak offers additional, specialized local SEO services.
Backlinks from high DA .EDU sites
As mentioned before, backlinks from high DA, authoritative .EDU sites will increase your website’s authority to Google. Even a handful of links from .EDU sites will boost your domain authority, your domain rating, and your Trust Flow.
Backlinks stay active for long periods of time
With general link building, it can be disheartening to spend valuable time and resources to write content for sites and do outreach, only to later find out that the links were removed and you’ve lost their link equity.
With .EDU scholarship link building, by renewing your scholarship every year (a $1000 scholarship to one recipient, for example), you can keep these .EDU links continuously into the future.
We should point out that doing it right is of critical importance. Some schools will remove their pages listing scholarships. Our experience with speaking to financial aid departments shows us that there are bogus scholarships out there which have led them to remove their pages. The fact that schools really scrutinize scholarships is why it’s so important to have a strong scholarship page and campaign that demonstrates that you are offering a legitimate, real scholarship. When schools can see you are genuine, they will be much more likely to post your link on their website.
Because you are running a scholarship campaign for an extended period of time, 90% of your backlinks will stay active for the period the campaign is running. Six months is a great start to see how your business benefits from this sort of investment. When you see the improvement in rankings for your site, you will probably want to renew your scholarship every year. Schools are more than happy to re-add your backlink or update the one they have for your next scholarship. You can earn backlinks from new schools too because they can see you have already awarded a scholarship and are providing a genuine scholarship. It’s important to announce the last year’s winner properly as well.
Increase your Trust Flow
Your Trust Flow is determined by the trustworthiness of the other websites that are linking back to you. Backlinks from universities (.EDU’s) are the most authoritative and trusted websites on the web because they are “seed sites”. What is a “seed site”? It’s where Google starts it’s algorithm from.
Google knows that a link from whitehouse.gov or harvard.edu has the highest trust. This is where they start their evaluation of trustworthiness when they crawl the web. Since these sites won’t be linking out to spammy or shady websites, Google gives a very high degree of trust to the websites that seed sites like universities link to. And the fewer degrees of separation you are from a seed site, the more Google will trust you. And the more Google trusts you, the higher you rank in search engine results and the more traffic you get.
When you earn backlinks from universities, you are linked to directly from a seed site. Colleges and universities link directly to your website, which tells Google’s algorithm that you are a trusted website.
Local SEO
Your local SEO is going to see improvement. A solid SEO company running your campaign will know how to sell your scholarship to schools that are in the same state as you. Links to these schools in close locations will help you rank higher locally when people are looking for a business like yours in their area. (As a bonus, local governments will also post scholarships that benefit their local community and .gov links are also a hit with Google).
To note: if localized marketing is a priority for your business, Sure Oak offers additional, specialized local SEO services.
Giving back to the community
You may be running a scholarship as an SEO tactic to boost your organic traffic, but you are also awarding a student a sizable award that will help support their education. You will read incredible essays from students. Helping someone invest in their future is a really humbling experience, and people viewing your site and seeing that you are supporting education will improve your brand’s reputation.
To note: if localized marketing is a priority for your business, Sure Oak offers additional, specialized local SEO services.
Should you buy .EDU backlinks?
No! Do not buy .EDU backlinks. Buying links is against Google’s guidelines.
Even if you wanted to buy .EDU links, schools are not “selling” links. They are simply linking out to genuine scholarship opportunities to help their students pay for their education. You are already investing in the scholarship award itself, and that is enough.
If you are investing in something that allows you to “buy .EDU links”, it is the fact that you have to create and offer a scholarship. You have to find schools that would want to link back to it. You have to do outreach, make phone calls, find the right contacts, send emails, and follow up with those emails in order to get those backlinks from universities.
To note: if localized marketing is a priority for your business, Sure Oak offers additional, specialized local SEO services.
SEO Campaign Management FAQs
A managed SEO campaign is exactly what it sounds like. Your SEO strategy is managed by an SEO agency or in-house SEO experts. SEO management services include keyword research, content strategy, on-page optimization, analytics, and other services needed to run and track a successful SEO strategy.
At Sure Oak, we handle the responsibilities of managing your company’s SEO in order to increase keyword rankings, organic traffic, and conversions. We’re known across the country for our incredible results and we’ll be the last SEO agency you’ll ever need.
We look at several different metrics in order to measure the success of SEO campaigns. Our monthly reports will include detailed snapshots of how your campaigns are performing. Some of the key SEO metrics we’ll show you include:
- Keyword rankings — We’ll track each page of your website to see which targeted keywords they’re ranking for. This helps us assess how well on-page optimizations are performing and what needs to be tweaked.
- Organic traffic — Along with keyword rankings, your organic traffic tells us how well your SEO campaign is performing. Our goal is to drive as much organic traffic to your site as possible.
- Conversion rate — Your conversion rate shows us how many visitors to your website are performing the action you can them to take, like making a purchase or filling out a form.
- Bounce rate — The bounce rate tells us how many users leave your website right after arriving on your page. A low bounce rate is better, and a high bounce rate might mean that we aren’t targeting the right mix of keywords
At Sure Oak, we handle the responsibilities of managing your company’s SEO in order to increase keyword rankings, organic traffic, and conversions. We’re known across the country for our incredible results and we’ll be the last SEO agency you’ll ever need.
The cost of a fully managed SEO campaign will vary depending on your goals, timeline, size of your website, services needed, and other factors. If you want to learn more about SEO campaign pricing or have questions about our services, reach out to our team.
Sure Oak is a full service digital SEO agency. In addition to SEO campaign management, our experts can provide complete digital marketing services to support any of your business needs. Our SEO and digital marketing services include:
- Link building
- Content marketing
- Conversion rate optimization (CRO)
- Digital PR and online reputation management
- Paid search and pay-per-click advertising (PPC)
- Website design and development
You can take a look at our complete list of our SEO and digital marketing services or contact us to learn more about how we can help.