PPC Management Services
Google Adwords & Bing PPC Campaign Management
Our SEO audit services shows you exactly what you’re already doing well and how you can take your rankings to the next level. Leave the hard part to us. We’ll dig into the inner workings of your website, and you’ll get recommendations to help you rank higher.
Benefits of Investing in PPC Campaign Management Services
Pay-per-click advertisements (PPC ads) can be an effective, affordable way to generate short-term revenue, build brand awareness, and support your overall SEO strategy when used correctly. While SEO should be the backbone of your digital marketing strategy, there are numerous benefits to investing in PPC campaign management services with Sure Oak.
Quickly Increase Your Traffic
SEO is a long game, but pay-per-click ads can get you immediate visibility when you target the right keywords. Go straight to the top of Google and other search engines.
Generate Leads Immediately
PPC ads give targeted users an immediate CTA. This makes them especially lucrative when launching new products or services because they’ll get users’ eyes on them right away.
Increase Brand Awareness
A Sure Oak PPC campaign is an efficient, affordable way to get your company’s name in front of new customers, helping to boost your brand awareness online.
Inform Your SEO Strategy with Paid Search
Paid search analysis can be leveraged to improve your organic search strategy. We’ll apply analytics data from your ads to zero-in on keywords that provide the best ROI.
What to Expect From Sure Oak’s PPC Management Services
PPC ads, in conjunction with a long-term SEO strategy, can be instrumental in generating leads and revenue while you wait for your organic search visibility to gain traction. Stop guessing with your Google Ads budget. Let us tailor a PPC campaign that makes sense for your business and your bottom line.
At Sure Oak, we build PPC campaigns around what’s best for your specific SEO strategy. We can launch and manage a multi-channel campaign, including Google, Microsoft Network, Bing, YouTube and Facebook — or focus heavily on one channel. It all depends on your needs and goals. When you partner with Sure Oak for PPC management services, you’ll get a PPC campaign audit, competitor analysis, paid search strategy, Adwords management and reporting. We can help with landing page design if needed too.
Audit & Evaluation of PPC Campaigns
Audit & Evaluation of PPC Campaigns We’ll analyze your current paid search campaigns to evaluate their performance. We’ll use this data to improve future campaigns and streamline audience targeting.
Competitor & Market Analysis
Our PPC management services include on-going competitor and market analysis. We’ll get a detailed picture of your competitors’ PPC strategies and spot opportunities they haven’t found yet.
PPC Bidding, Budgeting & Targeting Strategy
Our paid search management includes advanced PPC bidding, budgeting, and targeting strategies. We optimize your ads to the right keywords, for the right people, at the right time, and in the right channels.
Landing Page Design & Creation
Audit & Evaluation of PPC Campaigns We’ll analyze your current paid search campaigns to evaluate their performance. We’ll use this data to improve future campaigns and streamline audience targeting.
Adwords Implementation & Optimization
Audit & Evaluation of PPC Campaigns We’ll analyze your current paid search campaigns to evaluate their performance. We’ll use this data to improve future campaigns and streamline audience targeting.
Monitoring, Analysis & Reporting
Audit & Evaluation of PPC Campaigns We’ll analyze your current paid search campaigns to evaluate their performance. We’ll use this data to improve future campaigns and streamline audience targeting.
Types of PPC Campaigns We Manage
There are many different types of PPC campaigns that your business can choose to run. We’re experts in all types of PPC campaign management services, and we will help guide you to the advertising options that make the most sense for your business and budget. Depending on your company’s unique needs, we can help with:
Search Engine Pay-Per-Click Services
Paid search ads are probably what you think of when you hear “PPC ads.” These are the advertisements that appear at the top of the SERPs. When used effectively, search ads can bring in a massive amount of warm leads. They appear where customers are already searching for your brand, products, or services and work best for short sales cycles or one-time promotions.
Google Adwords Campaign Management Services
Paid search ads are probably what you think of when you hear “PPC ads.” These are the advertisements that appear at the top of the SERPs. When used effectively, search ads can bring in a massive amount of warm leads. They appear where customers are already searching for your brand, products, or services and work best for short sales cycles or one-time promotions.
Bing & Microsoft Paid Search Management Services
Google doesn’t make up 100% of the internet. Bing and other search engines are gaining a larger portion of search traffic. Don’t put all of your eggs in one basket. By expanding your paid search campaigns to other search engines, you’ll cast a wider net for customers. Our PPC management company will optimize your ads for each platform to ensure that you’re appearing in relevant search results.
Social Media Paid Search Services & Retargeting
Social Media Paid Search Services & Retargeting Paid social media advertising is a great option for many businesses. Social media advertisements can be more dynamic than search ads, often using images or videos alongside text. As part of our PPC management services, we’ll analyze your target market’s behavior on social media to determine which channels we should use to capture new prospects. Depending on your target audience, we may recommend advertising on LinkedIn, Facebook, or Instagram. Our social media PPC services include retargeting. Retargeting is when you track visitors to your website so you can serve them PPC ads on social media platforms and other websites later.
LinkedIn Advertising
LinkedIn advertising can be a great fit for B2B companies and those who offer professional services. There are about 900 million LinkedIn users as of 2023. Our PPC management agency will optimize the language of your ads and adjust the targeting to get your brand in front of relevant audiences. From text ads to sponsored content or promoted InMail campaigns, we’ll guide you to the most effective LinkedIn advertising for your business. We will also set up the LinkedIn Insight Tag on your ads to enable retargeting, speeding up your customer’s path from awareness to conversion.
Facebook Advertising
With almost three billion users on Facebook, it can be one of the best platforms to set up PPC advertising campaigns on. Facebook has exceptional targeting capabilities, empowering your company to drill down to target micro-audiences. Plus, Facebook ads are some of the most flexible. We’ll use data to determine if images, videos, carousels, polls, or other types of PPC social media ads will work best to build brand awareness and boost conversions. Our PPC management services can include retargeting through Facebook, and if applicable, we’ll set up their Pixel tag on your site.
Instagram Advertising
Instagram is another major player in the social media advertising space. With the ability to advertise with pictures, videos, stories, and reels, we’ll help your company choose the most effective ad placement that will drive traffic to your site and fit your budget. As part of our PPC management services, we’ll connect your Instagram advertisements to Facebook Ad Manager so you can use their audience targeting and retargeting tools.
Display Ads, Google Shopping & More
Depending on your company’s needs, there are several different PPC ads to choose from. It can feel overwhelming, and investing in the wrong campaign can be a costly mistake. Our PPC management company will consider your industry, target audience, and business goals to guide you toward the most effective PPC campaigns. We may recommend:
- Display Ads – Display ads appear on the side of Google partner sites and can reach up to 90% of online users. They use text and images to quickly capture users’ attention, and work well for longer sales cycles.
- Google Shopping Ads – Google shopping ads appear as a carousel of product images at the top of the SERP. We’ll target terms that have a strong buyer intent, putting your products in front of customers when they’re more likely to purchase.
- Local Services Ads – Local services ads are pay-per-lead, often making them more cost effective than traditional PPC ads for local businesses.
- Amazon PPC Ads – Utilizing Amazon PPC ads is a newer form of paid digital advertising, and growing every day. This can be an effective strategy for Amazon sellers to drive conversions and boost brand awareness.
Why Hire an Experienced PPC Management Agency
PPC can be a challenge even for the most experienced companies. The size and complexity of a robust PPC campaign plan can quickly grow to be too much for those new to PPC and small marketing teams. Hiring an experienced PPC management agency can help you manage your campaigns, recommend proven strategies, and implement SEO best practices.
Managing Campaigns Can Be Overwhelming
Domain authority, page authority, real traffic, and TrustFlow: These are 4 of the most important metrics we assess.
Proven, Data-Driven PPC Strategies
The website, the individual webpage, and the surrounding text must all be relevant to your target webpage.
PPC and SEO Working Together
We target diverse anchor text that includes your brand name and other anchor text variations.
Why Choose Sure Oak for Your Pay Per Click Campaign Management Services?
Pay per click management is a big investment. Partnering with Sure Oak will help you get the most out of your campaigns. With our PPC management agency, you’ll get over two decades of PPC experience, support for other digital marketing efforts, and so much more.
Over 20 Years of SEO Experience
Sure Oak has been here since the beginning. We will bring over 20 years of SEO experience to your company. As leaders in the industry, we have a reputation for earning massive results for our clients across a wide range of industries. We won’t recommend a cookie cutter approach of SEO best practices. Our proprietary approach has proven to produce incredible results time and time again. Once the technical audit is complete, we’ll be able to zero in on top optimization priorities for your site. You’ll receive a technical web audit and a roadmap that lays out which issues we recommend fixing first.
Over 20 Years of SEO Experience
Sure Oak has been here since the beginning. We will bring over 20 years of SEO experience to your company. As leaders in the industry, we have a reputation for earning massive results for our clients across a wide range of industries. We won’t recommend a cookie cutter approach of SEO best practices. Our proprietary approach has proven to produce incredible results time and time again. Once the technical audit is complete, we’ll be able to zero in on top optimization priorities for your site. You’ll receive a technical web audit and a roadmap that lays out which issues we recommend fixing first.
Over 20 Years of SEO Experience
Sure Oak has been here since the beginning. We will bring over 20 years of SEO experience to your company. As leaders in the industry, we have a reputation for earning massive results for our clients across a wide range of industries. We won’t recommend a cookie cutter approach of SEO best practices. Our proprietary approach has proven to produce incredible results time and time again. Once the technical audit is complete, we’ll be able to zero in on top optimization priorities for your site. You’ll receive a technical web audit and a roadmap that lays out which issues we recommend fixing first.
Over 20 Years of SEO Experience
Sure Oak has been here since the beginning. We will bring over 20 years of SEO experience to your company. As leaders in the industry, we have a reputation for earning massive results for our clients across a wide range of industries. We won’t recommend a cookie cutter approach of SEO best practices. Our proprietary approach has proven to produce incredible results time and time again. Once the technical audit is complete, we’ll be able to zero in on top optimization priorities for your site. You’ll receive a technical web audit and a roadmap that lays out which issues we recommend fixing first.
Paid Search Campaign Management FAQs
A managed SEO campaign is exactly what it sounds like. Your SEO strategy is managed by an SEO agency or in-house SEO experts. SEO management services include keyword research, content strategy, on-page optimization, analytics, and other services needed to run and track a successful SEO strategy.
At Sure Oak, we handle the responsibilities of managing your company’s SEO in order to increase keyword rankings, organic traffic, and conversions. We’re known across the country for our incredible results and we’ll be the last SEO agency you’ll ever need.
We look at several different metrics in order to measure the success of SEO campaigns. Our monthly reports will include detailed snapshots of how your campaigns are performing. Some of the key SEO metrics we’ll show you include:
- Keyword rankings — We’ll track each page of your website to see which targeted keywords they’re ranking for. This helps us assess how well on-page optimizations are performing and what needs to be tweaked.
- Organic traffic — Along with keyword rankings, your organic traffic tells us how well your SEO campaign is performing. Our goal is to drive as much organic traffic to your site as possible.
- Conversion rate — Your conversion rate shows us how many visitors to your website are performing the action you can them to take, like making a purchase or filling out a form.
- Bounce rate — The bounce rate tells us how many users leave your website right after arriving on your page. A low bounce rate is better, and a high bounce rate might mean that we aren’t targeting the right mix of keywords
At Sure Oak, we handle the responsibilities of managing your company’s SEO in order to increase keyword rankings, organic traffic, and conversions. We’re known across the country for our incredible results and we’ll be the last SEO agency you’ll ever need.
The cost of a fully managed SEO campaign will vary depending on your goals, timeline, size of your website, services needed, and other factors. If you want to learn more about SEO campaign pricing or have questions about our services, reach out to our team.
Sure Oak is a full service digital SEO agency. In addition to SEO campaign management, our experts can provide complete digital marketing services to support any of your business needs. Our SEO and digital marketing services include:
- Link building
- Content marketing
- Conversion rate optimization (CRO)
- Digital PR and online reputation management
- Paid search and pay-per-click advertising (PPC)
- Website design and development
You can take a look at our complete list of our SEO and digital marketing services or contact us to learn more about how we can help.